Now this isn’t the obvious bullet point you would think it is.
believe it or not, most therapists don’t bother to answer, and worse yet, they are in no rush to call potential clients back!
I know it to be true because I’ve seen therapists and practitioners enroll my system and change their phone routines into prioritizing rapid phone response, and calling back missed calls as soon as humanly possible.
When drilling further into this many of them remember prospective clients saying things like:
“None else even picked up their phone.”
“You literally are the one therapist who bothered with calling me back.”
Now, a prospective client is of course in some difficult situation since he or she is seeking therapeutic counselling. This first impression of being put to the side by the majority and prioritized by you who immediately answered, or called back when you had the first chance is something the prospect will not forget.
Implement this routine for incoming calls right now if not already in place.
I know what you’re thinking. You’re going to give the telemarketers and anyone a chance to pour their agenda all over you.
True, but you just immediately and politely end the call because you have no time for their agendas.
However, when it’s a prospective client in the other end, they will be very grateful that you took the call or even called back within reasonable time unlike all other therapists they’ve talked to so far.
Why do we do this? Simply because you will be the one who change the clients life whenever there is a client in the other end.
This tremendous gain from something so small as a incoming calls routine far outweighs the small downside of every now and then telling telemarketers to politely take their business elsewhere and end the call.
Beyond that is the fact that your phone is by far the most personal and intimate way a potential client can reach out to you on.
So, how you treat that is very important, especially in the eyes of a person who right now is hoping that a compassionate and professional therapist will pick up their phone and transform their life.